The establishment of Meghan Markle’s lifestyle brand, ‘American Riviera Orchard’, has encountered difficulties as the Duchess of Sussex faces challenges in finding individuals to lead the venture. According to royal commentator Angela Levin, Meghan is struggling to recruit a CEO and a chef due to her demanding nature, causing a standstill in the progress of the business.
Despite the announcement of her lifestyle brand earlier this year, details about ‘American Riviera Orchard’ remain scarce. The brand is anticipated to focus on garden, home, and general lifestyle content. However, Meghan’s challenges in hiring key personnel have hindered the development and reception of the brand.
Levin revealed that Meghan is displeased with the reception and progression of her brand, expressing frustration at the lack of a CEO and chef. Additionally, she highlighted the meticulous and demanding nature of Meghan, which has deterred potential candidates from taking on these roles. Levin also noted that Meghan has applied for a global patent and has plans for over 150 products, including fabric gift wraps, cocktail napkins, meditation maps, and household pet pillows.
Despite sending 50 jars of strawberry jam to influencers and famous friends, including Chrissy Teigen and Abigail Spencer, the response was underwhelming. The lacklustre reaction to the strawberry jam, which reportedly aligns with Prince Harry and Meghan Markle’s upcoming Netflix show, reflects the challenges Meghan is facing in establishing her brand.
The aforementioned show is said to celebrate the joys of cooking, gardening, entertaining, and friendship, further highlighting Meghan’s determination to bring her vision to fruition. Moreover, with a five-year production deal with Netflix reportedly worth £100 million, Meghan and Prince Harry are steadfast in their commitment to their ventures.
It is anticipated that Meghan will officially launch ‘American Riviera Orchard’ later this spring, with sources from People Magazine expressing her excitement and genuine connection to the brand name. Despite the hindrances she has encountered, Meghan remains enthusiastic about the prospects of her latest endeavour.
The difficulties faced by Meghan Markle in establishing ‘American Riviera Orchard’ serve as a reminder of the challenges that entrepreneurs encounter in realizing their visions. Despite her royal background, Meghan’s struggle to find suitable individuals to lead her brand highlights the demanding nature of the business world and the perseverance required to overcome obstacles.