The Federal Agricultural Marketing Authority (FAMA) is intensifying its efforts to assist local agribusiness entrepreneurs by venturing into the realm of digital marketing. This strategic move is aimed at aiding FAMA entrepreneurs in enhancing their sales performance in an increasingly digitized global marketplace.
Abdul Rashid Bahri, the director-general of FAMA, has expressed the agency’s dedication to guiding its entrepreneurs in embracing modernization trends. He has underscored the significance of FAMA entrepreneurs keeping pace with their counterparts in other successful Asian businesses. Given the rapid increase in popularity of online marketing among consumers, it is imperative for entrepreneurs to explore this avenue to augment their income and widen their customer reach.
The recent launch of the Agromarketing Masterclass Programme: TikTok Shop Edition marks FAMA’s entry into the domain of digital marketing. This pioneering initiative, in collaboration with TikTok Shop and City-Link Express, aims to equip entrepreneurs with the skills to creatively and effectively market their products. Abdul Rashid also revealed FAMA’s plans to introduce additional training programmes for agro entrepreneurs in the future, with a specific emphasis on marketing through e-commerce if the pilot programme proves successful.
Nur Azre Abdul Aziz, Head of Strategic Partnerships at TikTok Shop, has highlighted the potential for local agro entrepreneurs to expand their sales and elevate the quality of their products nationally through collaboration with FAMA. The support provided by TikTok Shop is aimed at not only enhancing the competitiveness of local entrepreneurs but also at raising awareness of their businesses, thereby generating job opportunities, particularly in rural areas.
The pilot project, involving 80 FAMA-registered companies, is being implemented in phases to ensure maximum impact. Additionally, the programme includes the participation of entrepreneurs with disabilities, further demonstrating FAMA’s commitment to inclusivity and support for all its registered entrepreneurs.
One such entrepreneur, Irwan Fairuzi Johari, a FAMA entrepreneur with a disability, has expressed enthusiasm for the programme. Irwan, who operates Trendvile Marketing specializing in a variety of keropok (fried crackers) and frozen food products, has stressed the importance of adapting to the online marketplace given the shift towards digital purchasing. His sentiments underscore the necessity for entrepreneurs to enhance their marketing strategies and content creation to remain competitive in a evolving business landscape.
As FAMA continues to champion the growth of its entrepreneurs, the agency’s focus on digital marketing serves as a testament to its dedication. By providing valuable training and guidance in this domain, FAMA is empowering local agro entrepreneurs to thrive in the digital age and reach new heights in their businesses. This concerted effort also aligns with broader initiatives to foster economic growth and create opportunities for entrepreneurs at a national level.
In conclusion, FAMA’s initiative to assist entrepreneurs in leveraging digital marketing underscores the agency’s commitment to supporting the growth and success of local agribusinesses. As the digital landscape continues to evolve, it is imperative for entrepreneurs to equip themselves with the necessary skills to navigate this space effectively. With the foundation laid by FAMA’s digital marketing initiatives, local agro entrepreneurs can look forward to expanding their businesses and cementing their foothold in the dynamic marketplace of today.