As a proprietor of a health club, it is likely that you have encountered individuals who, at the commencement of each year, establish ambitious resolutions to enhance their well-being, only to subsequently deviate from the path of progress. Encouragingly, there are seven efficacious methods through which your establishment can assist a greater number of members in achieving their physical fitness objectives. Our insights are the result of discussions held with several health clubs, and we are delighted to share with you the most effective pointers.
1. Foster an Inclusive Environment
It is imperative to ensure that your club cultivates a hospitable and all-encompassing setting for all members, irrespective of their physique, physical capabilities, or injuries. The display of images that represent diversity, as well as ensuring ample space between gym equipment for ease of access, are recommended.
2. Offer Diverse Options
A wide array of classes and equipment choices can assist new members in identifying the most suitable options for them, while simultaneously engaging existing members. Remaining attentive to fitness trends, as detailed in the 2018 IHRSA Health Club Consumer Report, is essential for remaining ahead of the curve.
3. Prioritize Member Input
It is advisable to routinely solicit feedback from members in order to comprehend their fitness objectives and inclinations. This feedback will enable you to customize your offerings in accordance with their specific requirements.
4. Address Lifestyle Variables
Educating members about the influence of lifestyle factors, such as dietary choices, exercise routines, and sleep patterns, on their fitness aspirations is paramount. Providing resources, including nutrition counselling and group activities, is crucial to bolster their efforts.
5. Devise Tailored Programmes
Leverage the findings of surveys to fashion programmes that align with the prevalent fitness objectives of members. The provision of targeted programmes centred on weight management, dietary enhancement, or other specific objectives should be contemplated.
6. Commemorate Member Triumphs
Showcasing the success stories of your members can serve as a source of inspiration and motivation for others. These stories should be disseminated through social media, your blog, or displayed within your establishment.
7. Offer Sustained Support
Nurturing communication with both new and existing members is vital to perpetuate their motivation and dedication to their fitness regimen, particularly during the post-New Year lull.
Through the implementation of these strategies, proprietors of health clubs can create an environment that nurtures and sustains the endeavours of their members in the pursuit of their fitness objectives.
The authoritative source of this article is Alexandra Black Larcom, MPH, RD, LDN, who previously served as IHRSA’s Senior Manager of Health Promotion & Health Policy. Her expertise in creating effective health programs and fostering the advancement of industry policies serves as an invaluable resource for health club proprietors seeking to facilitate the success of their members.