The film industry in China is embracing technological innovation and development, as experts emphasize the need for collaboration and autonomy over core technologies. The recent Film Technology Development and Innovation Symposium held in Pingyao, Shanxi province, highlighted the importance of building a robust film industry with self-sufficiency in technology.
Hosted by the China Film Administration and organized by the China Research Institute of Film Science and Technology and the Shanxi provincial publicity department, the symposium brought together representatives from film bureaus, production companies, equipment manufacturers, cinemas, and industry associations. Keynote speeches were delivered by nine experts, focusing on domestic and international trends in film technology development, application, and innovation.
Lu Liang, deputy director of the China Film Administration, highlighted the advancements made by China’s film technology in the past decade. These advancements have been seen across the entire industry chain, including production, distribution, screening, copyright protection, infrastructure, technical standards, and quality assurance. The goal is to achieve self-reliance and high-level development in film technology, while also exchanging successful experiences and innovative ideas to empower the Chinese cinema in the new era.
Guo Fan, director of the popular sci-fi film franchise The Wandering Earth, shared his experiences with artificial intelligence (AI) technology in film production. His film crew experimented with AI in the making of the second installment, utilizing it for tasks such as creating realistic digital characters, re-creating actor voices and appearances, and even aging characters without makeup. Guo expressed both excitement and anxiety about the rapid pace of technological advancement and its impact on the creative process.
Zhang Wei, head of the China Research Institute of Film Science and Technology, emphasized the convergence and innovation brought about by information technology. He highlighted four key aspects for the future development of China’s film industry: using high-tech formats in production and screening, building a comprehensive film production system, deepening independent innovation in film technology, and cultivating technological and creative talent.
The symposium served as a platform for industry professionals to discuss and explore the possibilities of technology in film production and creation. With China’s own AI technologies advancing at a matching pace with international trends, the future of the film industry holds exciting prospects. As technology continues to evolve, the creative process will undergo changes, offering more possibilities and streamlining low-value tasks. The use of high-tech formats, independent innovation, and the cultivation of talent will shape the future of China’s film industry, ensuring its continued growth and success.
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