An Exclusive Interview with Bheki Dube, Founder and CEO of Curiocity
Bheki Dube, a notable entrepreneur from South Africa, has brought about a revolution in the hotel industry through his groundbreaking concept of hybrid hotels. Curiocity, his brainchild, offers a distinctive combination of traditional hotel amenities, co-living and co-working spaces, and cultural immersion to provide an unforgettable experience for its guests. Situated in Maboneng, Johannesburg, Curiocity Joburg represents the flagship hotel for Curiocity Africa, showcasing the vibrant urban culture of the city while catering to digital nomads, startups, and tourists.
Dube’s inspiration for Curiocity is deeply rooted in his passion for travel, storytelling, art, and people, as well as his grandmother’s love for storytelling. By merging these elements, he aimed to establish a platform for sharing the inherent stories of Africa. This vision comes to life through carefully curated activities such as sunrise power hikes, adventure outings, and sound journeys offered at various locations of Curiocity.
Despite encountering challenges due to his limited business knowledge and lack of foundational support, Dube’s determination and passion have driven him forward. Overcoming initial resistance from risk-averse funders, he successfully attracted investors who recognized the potential of his vision. Through hard work, perseverance, and the guidance of mentors, Dube has expanded Curiocity to encompass seven hybrid hotels, with plans for further growth and expansion in the future.
One of the most distinctive aspects of Curiocity’s approach is its focus on storytelling, which is interwoven into the core of the brand through guided tours, dynamic experiences, and collaborations with creative individuals. The incorporation of art, literature, and décor in Curiocity’s spaces serves as a reflection of the African experience, connecting guests to the rich cultural heritage of the continent.
Looking ahead, Dube envisions Curiocity expanding its presence not only in South Africa but across the African continent. By collaborating with like-minded entrepreneurs and strategically positioning Curiocity as a leading travel brand, he intends to unlock the vast potential of regional hospitality and establish a network of spaces that connect key African cities.
With its emphasis on storytelling and meaningful experiences, Curiocity has carved out a unique niche in the hospitality industry, driven by the power of curiosity. As Dube fittingly expresses, “Every great journey begins with curiosity.”
In conclusion, Bheki Dube’s innovative approach to hospitality has not only created an exciting new paradigm for travellers but has also laid the groundwork for a new chapter in African tourism. As Curiocity continues to grow and evolve, it stands as a testament to the transformative power of passion, vision, and the relentless pursuit of excellence.