The Impact of ‘How To’ Guides on Entrepreneurship – Exploring the Real Lessons

2 min read

As a seasoned professional with extensive expertise in the business industry, I have often pondered the true worth of instructional guides within the realm of entrepreneurship. The abundance of resources purporting to enlighten us about the intricacies of establishing, expanding, and leading a company can be overwhelming. Yet, as Dr. Brené Brown aptly asserts, “Studying leadership is way easier than leading”. This has prompted me to question whether these guides genuinely equip us for the actual challenges inherent in managing a business.

While there is unquestionably a requirement to narrow the divide in entrepreneurship education, the lingering inquiry is: do these resources truly ignite tangible action that markedly influences a company’s trajectory? The truth is that creating and expanding a company demands a distinctive set of skills and characteristics that cannot be entirely replicated through academic study. The ability to adapt, make decisions amidst uncertainty, and adjust strategies based on market feedback are vital components of the entrepreneurial journey, and they cannot be fully imparted in a conventional educational environment.

Drawing from my own experiences in propelling growth for thriving tech companies, I have come to appreciate that a proclivity for action is indispensable in the entrepreneurial milieu. It is not solely about gaining knowledge, but also about applying it effectively in real-world scenarios. This is where access to seasoned operators, executives, and founders proves invaluable. Instead of relying exclusively on generic mentoring programmes, the presence of individuals who have navigated the entrepreneurial journey can supply practical, execution-focused assistance that accelerates business growth.

I am convinced that the concept of cross-functional ‘mastermind groups’ could play a significant role in facilitating this type of support. These groups would consist of experienced individuals who not only dispense advice and guidance, but also actively engage with businesses, immersing themselves in their challenges to drive meaningful progress. This approach, centred on real-time execution and learning, holds the potential to be more advantageous to scaling businesses than simply adhering to generic ‘how to scale’ instructions.

In summation, while education and guidance hold value, the authentic impetus for entrepreneurial accomplishment lies in a fusion of targeted knowledge acquisition and practical application. By cultivating an environment that underscores real-world action and learning from seasoned professionals, we can better bolster the growth and prosperity of businesses in the entrepreneurial milieu.

Richard Lennox, Scale-Up Executive and Tech Industry Adviser