Hilton has once again solidified its position as the most valuable hotel brand globally for the ninth consecutive year, as reported by Brand Finance. With a brand value of $11.6 billion, Hilton has claimed the top spot in the Hotels 50 ranking, reaffirming its dominance in the industry. Other Hilton hotel brands, such as Hilton Hotels & Resorts, Hampton Inn by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Home2 Suites by Hilton, Homewood Suites by Hilton, Conrad Hotels & Resorts, Curio Collection by Hilton, and Waldorf Astoria Hotels & Resorts, also made significant appearances in the ranking.
Brand Finance’s annual study on brand valuation for 5,000 of the biggest brands across all industries provides a comprehensive insight into the world of branding. Hilton’s inclusion in the Brand Finance Global 500 2024 ranking further cements its status as one of the leading hotel brands globally.
In recent years, Hilton has expanded its portfolio to include 24 world-class brands, with the addition of Spark by Hilton and LivSmart Studios by Hilton, as well as the acquisition of Graduate Hotels and NoMad brands. The company has also focused on catering to the evolving needs of travellers, with a global presence of over 7,600 properties in 126 countries and territories, and a membership base of nearly 190 million Hilton Honors members.
Chris Silcock, president, Global Brands and Commercial Services at Hilton, expressed his gratitude at Hilton’s continued success and emphasised the brand’s commitment to meeting the diverse requirements of modern travellers. He highlighted Hilton’s dedication to providing value for both guests and owners by evolving its established brands and offering impactful experiences through its luxury and lifestyle brands.
The significance of sustainability in the hospitality industry was also underscored in the Brand Finance research, with travellers showing a strong preference for environmentally-conscious hotels. Hilton’s sustainability efforts have not gone unnoticed, as it received the largest Sustainability Perceptions Value of any hotel brand in the 2024 Brand Finance Sustainability Perceptions Index. Hilton’s Travel with Purpose initiative has been instrumental in integrating environmental, social, and governance (ESG) strategies into its global business operations.
As of 2023, Hilton had successfully reduced its carbon emissions intensity by 45.1% among its managed hotels and decreased its water use intensity by 26.5% from a 2008 baseline. Moreover, the company created over 860,000 learning and career growth opportunities, alongside 377,000 volunteer hours in communities worldwide through its social impact initiatives and the Hilton Global Foundation.
Hilton’s commitment to sustainability and excellence has earned it recognition as one of the leading hospitality companies globally. With its emphasis on technology enhancements, guest experience, and the award-winning guest loyalty program Hilton Honors, the company continues to set new benchmarks in the industry.
For more information about the Brand Finance Global 2024 rankings, you can visit the official website of Brand Finance.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, boasting a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms in 126 countries and territories. With a history of welcoming over 3 billion guests, Hilton’s commitment to hospitality excellence has been widely acknowledged. The company has also been at the forefront of sustainable practices and technological innovations aimed at enhancing the guest experience. Connect with Hilton on various social media platforms and visit their official website for more details.