TRESemmé, a renowned leader in styling brands globally, has garnered attention with the introduction of its Lamellar Shine collection. This new range of hair care products is specifically crafted to cleanse, treat, and style all hair types, offering an unparalleled level of shine.
The desire for products that enhance hair shine has been steadily increasing, as evidenced by the 185 million views for #ShinyHairTips on TikTok in the UK and US. Furthermore, social media discussions about hair shine have shown a 20% year-on-year increase in China, and the search term ‘hair shine sprays’ has experienced a 33% surge in India.
According to TRESemmé’s recent research, the Lamellar Shine collection is developed with the brand’s Lamellar technology, devised within the Unilever R&D labs. Clinical trials have demonstrated that these new products significantly boost hair shine without adding weight, with assessments from an expert panel revealing up to 7 times more shine after the first use.
Thais Hagge, Global Brand Lead for TRESemmé and Sunsilk, has expressed confidence in the market potential of the Lamellar Shine collection, affirming, “Lamellar Shine is our global multi-year big bet for TRESemmé. We recognise that consumers are seeking shine in their hair care products, and our investigation into shine as a worldwide trend underscores the market-making potential for our brand.”
At the core of the Lamellar Shine collection lies TRESemmé’s distinctive Lamellar technology, which effectively smooths the hair surface and eliminates tangles, resulting in lustrous, nourished, and healthy-looking hair. Each product in the collection harnesses this exclusive technology in a unique manner, such as the Lamellar Shine conditioner, containing actives that detangle and smooth the hair, improving its texture and shine.
On the other hand, the Lamellar Shine Leave-in Cream Serum is enriched with amino acids and ceramides to strengthen the hair from within, providing a long-lasting ultra-glossy finish as a styling step or as a rinse-off pre-shampoo treatment. This innovation marks a pivotal moment in the hair care industry, meeting the increasing demand for high-gloss shine, as indicated by a report produced in collaboration with trends forecasting specialists, WGSN.
Thais Hagge has underscored the significance of the Lamellar Shine collection in meeting consumers’ desire for shine, remarking, “We’ve witnessed shine on catwalks, on celebrities, and on social media. Now the glossy shine effect is reaching consumers, and our Lamellar Shine technology ensures TRESemmé can satisfy this demand.”
In summary, the introduction of the Lamellar Shine collection by TRESemmé is a direct response to the growing global demand for products that provide high-gloss shine to all hair types. With its innovative Lamellar technology and comprehensive research, TRESemmé demonstrates its dedication to offering consumers cutting-edge hair care solutions that align with the latest industry trends.