The Reappearance of Martinis: Why They’ve Stood the Test of Time and How to Perfect Your Own

3 min read

The resurgence of the martini has seen it reclaim its position on menus across the globe. In a recent discussion with industry professionals, the enduring popularity and distinctive qualities of the martini were explored, along with expert advice on ordering and creating the perfect martini.

Amidst the transient nature of modern cocktail trends, the martini has steadfastly maintained its status as a timeless choice cherished by restaurateurs and patrons alike. In light of the increasing demand for inventive drink selections, the enduring relevance of the martini prompts an examination into its enduring appeal.

The allure of the martini is found in the complete experience it offers. From the anticipation of selecting between vodka or gin, and dirty or with a twist, to its elegant presentation in a chilled coup glass with extra olives, and the unmistakably bold and complex flavours, the martini sets the stage for a memorable dining experience at a distinguished establishment.

Juno Miers, co-owner of Margot in Wellington, extolled the martini for its unique ability to create anticipation and excitement, affectionately referring to this phenomenon as “big meal energy”. Juno and her husband, believers in the magical allure of martinis, ensured a representation of their love for food and drink on their menu.

Their signature concoction, Margot’s Martini, offers a distinctive twist on the classic dirty martini, incorporating savoury and umami notes with the addition of anchovy oil and an oil-washed gin that contributes depth and character to the cocktail. Additionally, Juno emphasized the influence of aperitivo hour in heightening the appeal of martinis, with patrons increasingly favoring herbaceous and savoury libations as a precursor to their meal.

In line with the prevailing trend, restaurants such as First Mates, Last Laugh, and Boulcott Street Bistro have embraced the offering of miniature martinis, catering to individuals who seek a more modest portion. The appeal of this smaller format lies in the opportunity to sample an array of martinis while enjoying the same level of sophistication in a diminutive glass.

At Boulcott Street Bistro, Maitre D’ Jonathan Dawson introduced mini martinis to accommodate guests who may be hesitant to commit to a full-sized cocktail. He emphasized that irrespective of size, careful precision is maintained in the crafting of these smaller martinis to ensure that every guest enjoys a refined experience.

Martinis are celebrated for their versatility and capacity to enhance the dining experience, whether as a digestive, a toast to celebration, or a delightful conclusion to a meal.

The captivating history of the martini, tracing back to the mid-19th century and potentially associated with the Martinez cocktail or the Martini & Rossi vermouth, contributes to its timeless appeal as an emblem of sophistication and refinement in popular culture.

The key to the perfect martini, as asserted by experts, lies in the quality of vermouth, which significantly influences the overall flavour profile of the cocktail by adding complexity and balance to every sip.

For those eager to master the art of creating an impeccable martini at home, expert mixologist Heather Garland graciously shared her recipes for a classic gin martini and a unique variation called the Turf cocktail, accompanied by professional advice for consistently achieving the ideal martini.