A recently released industry guide is now available to businesses in the Forth Valley area, aimed at helping them capitalize on the growing demand for food and culinary experiences. The Scotland Visitor Survey 2023 provides valuable insight into the factors influencing people’s choice of short holidays or breaks in the country, as well as the activities they partake in while there.
Research indicates that almost 46% of visitors engaged in at least one food and drink-related activity during their visit, and around 19% now consider food and drink as a primary motivation for their trip to Scotland.
In response to this trend, VisitScotland has developed a complimentary industry guide to aid businesses in delivering a high-quality food and drink tourism experience. Lynsey Eckford, VisitScotland’s regional director, highlights the array of culinary delights in Forth Valley, from distilleries and farm shops to top-notch restaurants and artisanal cafes. She stresses the importance of promoting food and drink, and the valuable resource available on VisitScotland’s website aims to provide industry professionals with guidance on how to capitalize on the growing demand for food and drink experiences.
Recognizing the specific demand for locally produced food and drink, the development of this tourism offer can bring benefits to those in the wider supply chain, ultimately supporting communities and the economy, while aligning with responsible tourism practices.
The online guide offers a wealth of valuable information, including market insights from the survey, marketing advice, guidance on sourcing local produce, case studies, and other helpful resources. Those interested can access the guide on VisitScotland’s website.
The availability of this resource is expected to be a game-changer for businesses in the Forth Valley region, providing them with the tools and knowledge needed to tap into the growing demand for food and drink experiences.
In conclusion, the launch of this industry guide presents a significant opportunity for businesses in Forth Valley to position themselves at the forefront of the thriving food and drink tourism sector. With the assistance of VisitScotland’s comprehensive and practical guide, businesses have the potential to significantly enhance their offerings and contribute to the overall appeal of the region as a premier culinary destination.
To view the full article, please follow this link: https://www.visitforthvalley.com/industry-guide
We welcome respectful and constructive comments that contribute positively to the discussion. It is important to adhere to our community guidelines and report any comments that do not align with our standards.