The fashion industry presents a unique challenge for consumers. Despite purchasing a substantial amount of clothing each year, people tend to wear only a fraction of their wardrobe. Clean Clothes.org reports that the average American buys approximately 68 pieces of clothing annually, but only 20% of these items are worn 80% of the time. Additionally, a study by the University of Manchester revealed that 12% of purchased clothes are never worn at all. These statistics underscore the struggle that individuals face in creating outfits that make them feel both comfortable and stylish.
Elizabeth Durand Streisand, the visionary behind Stylematch, identified this challenge and sought to provide a solution. Stylematch connects individuals with a personal stylist who assists them in creating fashionable outfits from their existing wardrobe and offers guidance on new purchases. Streisand, who previously established Broadway Roulette, witnessed the transformation of the retail industry and recognized the demand for impartial fashion advice in a market saturated with countless options.
The process commences with users completing a brief Style Quiz to be paired with a personal stylist based on their shopping preferences and fashion choices. Subsequently, the client and stylist engage in a virtual one-hour Styling Session, during which the stylist assesses the client’s current wardrobe and curates new outfits utilizing the clothing they already possess. This method ensures that individuals maximize their current wardrobe before considering new acquisitions.
For those seeking to rejuvenate their style, Stylematch offers a selection of shopping recommendations to enhance their wardrobe routine. Additionally, clients have the option of participating in the virtual Shopping Try-on, through which Stylematch arranges for the delivery of clothing directly to the client for a personalized styling session. Notably, clients only pay for the items they choose to keep, thereby ensuring a risk-free shopping experience.
Setting itself apart from traditional styling services, Stylematch does not maintain an inventory of clothing or remunerate stylists with commissions. This distinctive approach enables stylists to select clothing from any retailer, ensuring their sole allegiance to their clients. It also enables Stylematch to collaborate with top stylists, affording clients access to experienced professionals at an economical price.
An obstacle that Stylematch encounters is the unfamiliarity that many people have with engaging personal stylists. However, according to Streisand, the real “aha” moment for clients occurs when they receive a compliment on their outfit from a stranger, solidifying their newfound confidence in their fashion choices.
Stylematch is revolutionizing the fashion industry by making personal styling accessible to all. With the guidance of a skilled stylist, individuals can make the most of their current wardrobe, uncover new fashion gems, and cultivate a style that authentically reflects their personality. If you find yourself frustrated with a closet full of clothes but nothing to wear, perhaps it is time to allow Stylematch to work its magic on your wardrobe.