ASUS launched the ‘Design You Can Feel’ exhibition at London Design Festival 2024, showcasing its Ceraluminum™ material. Running from September 17 to 22 at Protein Studios, the event featured six design studios exploring the fusion of AI with tactile experiences. Visitors interacted with the latest ASUS Zenbook lineup, highlighting innovative and sustainable design.
ASUS unveiled its latest exhibition, ‘Design You Can Feel’, at Protein Studios in London’s Shoreditch during the London Design Festival 2024 from September 17 to 22. This free event showcased the innovative Ceraluminum™ material, highlighting its application beyond the ASUS Zenbook laptops. The exhibition featured six renowned product and industrial design studios that experimented with form, colour, and texture, creating engaging designs. A standout piece by Future Facility, named SUSA, merged AI technology with tactile experiences to redefine user interactions with digital devices. Other featured designers included Fernando Laposse, Giles Miller Studio, Natural Material Studio, Niceworkshop, and Studio Furthermore, each contributing unique installations that celebrate the natural aesthetics of Ceraluminum. Visitors were able to interact with the latest ASUS Zenbook models, showcasing the blend of advanced AI features and the distinctive properties of Ceraluminum, known for its eco-friendly production and durability. This event marked a significant exploration of how sustainable materials can blur the lines between technology and the sensory experience of design.
The ‘Design You Can Feel’ exhibition aimed to connect the innovative world of technology with sensory experiences through the lens of sustainable design. It demonstrated how ASUS is leveraging Ceraluminum™, a high-tech ceramic material, to not only enhance the aesthetics of their products but also contribute to sustainability in manufacturing processes. The exhibition served as a platform for designers to explore the integration of AI in creating tactile interfaces, paving the way for future interactions in technology.
The ‘Design You Can Feel’ exhibition was a remarkable initiative by ASUS during the London Design Festival 2024, showcasing the multifaceted potential of Ceraluminum™. The collaboration with various design studios highlighted how material innovation can create sensory experiences that resonate with users. Overall, the event underlined a commitment to sustainability while pushing the boundaries of design and technology integration.
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