ASUS’s “Design You Can Feel” exhibition at the London Design Festival showcases the innovative Ceraluminum™ material, featuring works from six design studios that explore sensory engagement through tactile design. Open until September 22 at Protein Studios, the exhibition highlights the intersection of AI and craftsmanship while offering an interactive experience with the latest Zenbook models.
The ASUS Zenbook “Design You Can Feel” exhibition, part of London’s Design Festival 2024, is now open until September 22 at Protein Studios, Shoreditch. This exhibition features innovative uses of ASUS’s sustainable Ceraluminum™ material, highlighting intersections of design, AI, and craftsmanship. Six renowned design studios are showcasing pieces that engage the senses through form, colour, and texture. Notable installations include ‘SUSA’ by Future Facility, which merges AI and physical design, and an aluminum lounge chair by Niceworkshop that showcases ceramicisation. Collectively, the works create an immersive environment, with a dynamic display promoting the ASUS Zenbook series. The exhibition culminates in an interactive space where visitors can experience the latest Zenbook models, crafted from Ceraluminum, a high-tech material known for its exceptional durability, environmental sustainability, and unique aesthetic—achieved through an innovative low-impact manufacturing process. This transformative material is being introduced beyond the Zenbook line for the first time, highlighting ASUS’s commitment to sustainability while redefining product interfaces in a tactile way.
ASUS is unveiling its latest innovations in design and material technology during the London Design Festival, showcasing its new Ceraluminum™ material. The exhibition focuses on how materiality can blend with craftsmanship and AI to enhance user experience. Select design studios have been commissioned to explore these themes, allowing them to experiment with Ceraluminum beyond its use in laptops, and creating a space that encourages sensory engagement. This event reflects a broader trend where technology, sustainability, and craftsmanship are intertwined in product design, particularly in the high-tech and luxury segments.
The “Design You Can Feel” exhibition is a testament to ASUS’s innovative approach to materiality and design, showcasing Ceraluminum’s capabilities in creating sustainable, impactful, and tactile products. By integrating AI with physical design, the event illustrates the potential future of tech interfaces. The exhibition enhances public engagement with cutting-edge design while reinforcing ASUS’s commitment to environmental considerations in product development.
Original Source: press.asus.com