London Cocktail Week 2024 runs from 3 to 13 October, featuring bar takeovers, curated cocktail tours at 200 venues, and a not-for-profit model aimed at directly benefiting participating bars. The event will include masterclasses and exclusive experiences, centring on consumer feedback and community engagement within the cocktail scene.
London Cocktail Week (LCW) 2024 promises an exciting line-up of events from 3 to 13 October, celebrating London’s vibrant cocktail culture. Organisers Siobhan Payne and Hannah Sharman-Cox aim to keep the festival lively and contemporary by introducing a variety of activities, including bar takeovers, tastings, and masterclasses. Key features include: – Curated Cocktail Tours are back, offering £8 Signature Cocktails and £6 non-alcoholic options at 200 participating bars, with cocktail details printed in a guidebook based on consumer feedback. – A shift to a not-for-profit model benefits bars directly, allowing them to retain the full ticket fee from wristband sales. – Additional funds from the festival will support collaborations with organisations like Equal Measures, focusing on improving diversity in the industry. – The Bartender Knowledge Exchange will return, providing experiential learning opportunities at top bars. – The Connoisseur’s Collection will feature exclusive reservations at prestigious venues, promising unique experiences. – Notable events include takeovers by esteemed bars like The Dead Rabbit and masterclasses on Japanese whisky and caviar. – The opening party on 3 October at Dram Bar will launch the festivities, while a closing event will showcase Guatamalan vibes at Viajante87. With these offerings, LCW 2024 aims to deepen engagement with London’s thriving bar scene and reward participating bars with greater financial support.
London Cocktail Week has been a significant event in the city’s social calendar for 15 years, celebrating cocktail culture through various activities. The festival’s evolution reflects changes in consumer preferences and the need for adaptability within the dynamic bar scene. This year marks an important ‘hard launch’ for a new non-profit structure aimed at ensuring participating bars can maximise their benefits from the event. By acting upon consumer feedback and encouraging participation, LCW 2024 aspires to be an inclusive and enriching experience for bartenders and patrons alike.
LCW 2024 is set to be an innovative celebration of cocktail culture in London, balancing traditional elements with new initiatives aimed at supporting the industry. With a clear focus on enhancing the experience for both bars and visitors, this year’s festival promises to invigorate the local cocktail scene and foster community among bartenders.
Original Source: www.thespiritsbusiness.com