Rejina Pyo celebrates 10 years of her brand at the Soho Revue Gallery with the exhibition “As She Is” featuring 19 female artists that explore womanhood. She includes her own artwork inspired by her mother and critiques the unsustainable nature of traditional fashion shows.
LONDON – Rejina Pyo marks a decade of her brand’s existence not with a lavish party, but through the exhibition “As She Is” at Soho Revue Gallery, running until November 2. The South Korean designer features the works of 19 female artists, such as Ángela de la Cruz and Caroline Walker, focusing on themes of womanhood. Pyo has included her own piece, titled “Mother’s Object,” drawing inspiration from her mother’s artifacts collected in South Korea, which have greatly influenced her creative journey since she moved to the UK nearly 17 years ago. In reflecting on her decade in fashion, Pyo emphasised the importance of sustainable business practices over extravagant fashion shows, which she feels often lead young brands into financial struggles. Although she has not participated in London Fashion Week since spring 2023, Pyo continues to design and operates a store on Upper James Street, adjacent to Ganni and Bébé Bob. Pyo’s exhibition title was inspired by Christina Rossetti’s poem, which critiques the representation of women in art framed by the male perspective. She shares, “I wanted to celebrate some of the artists that have inspired me over the last 10 years.”
Rejina Pyo is a South Korean designer who has gained a reputation in the fashion industry over the past decade. Celebrating her brand’s tenth anniversary, she has chosen to host an art exhibition rather than a traditional fashion show or party, reflecting her belief in the importance of authenticity and sustainability in the fashion business. The exhibition invites exploration of womanhood through the lens of contemporary female artists, emphasising the impact of personal heritage on creative expression.
Rejina Pyo’s 10th-anniversary celebration through the curated exhibition “As She Is” highlights the intersection of fashion and art, focusing on themes of womanhood and sustainability. By choosing to feature 19 female artists and incorporating her own work influenced by her mother’s history, Pyo redefines success in her industry, prioritising authenticity over commercial spectacle. Her approach underscores a significant shift towards sustainability and a deeper understanding of creative practice.
Original Source: wwd.com