Cyprus is at the World Travel Market in London with 55 co-exhibitors, aiming to promote tourism through meetings and culinary demonstrations. Deputy Tourism Minister Koumis leads the delegation focusing on strengthening British market connections, as UK visitor numbers rise.
Cyprus is prominently featured at the World Travel Market (WTM) in London this week, represented by 55 co-exhibitors at the ExCel exhibition centre. The delegation, led by Deputy Tourism Minister Kostas Koumis, aims to promote the nation’s varied tourism offerings, including collaborations with regional associations, hotels, and travel agencies. The event will run until Thursday, with strategic meetings planned with UK airlines and tour operators, alongside participation in a panel on AI in travel. To emphasise Cyprus’ culinary heritage, there will be live cooking and cocktail-making demonstrations. British tourists are significant for Cyprus, with arrivals from the UK reaching 1,129 million in the first nine months of the year, marking a 5 per cent increase from the previous year.
Cyprus continues to strengthen its tourism presence in the UK market, recognising British visitors as a vital component of its tourism sector. The World Travel Market serves as an ideal platform for the Cypriot delegation to showcase local attractions, establish connections, and enhance outreach to potential tourists and travel partners. The emphasis on culinary experiences also posits Cyprus as not just a travel destination but a cultural experience.
The participation of Cyprus at the WTM exemplifies the nation’s commitment to boosting its tourism profile in the UK, highlighted by strategic engagements and cultural showcases. With promising visitor numbers from the UK, Cyprus is poised to further attract British tourists by promoting its diverse offerings and unique culinary heritage.
Original Source: cyprus-mail.com