Tourism Ireland held the “Ireland Meets the West End” event in London, gathering 38 UK professionals to enhance corporate tourism ties. The event facilitated over 720 meetings between UK buyers and Irish tourism providers, showcasing Ireland’s attractive business offerings. David Boyce highlighted the importance of business travel for off-peak season tourism growth. The “Meet in Ireland” initiative aims to promote Ireland in the MICE sector.
Tourism Ireland recently hosted the “Ireland Meets the West End” event in London, attracting 38 prominent British professionals from the meetings and events sector. This annual event, in collaboration with Fáilte Ireland and Tourism Northern Ireland, enabled UK buyers to connect with over 35 tourism providers from Ireland. Approximately 720 individual meetings were conducted, promoting Ireland as a prime destination for corporate meetings and incentive travel for 2025 and beyond. The event highlighted Ireland’s appealing combination of high-quality venues, exceptional accommodations, picturesque landscapes, and renowned hospitality, making it an attractive option for business events. David Boyce, Head of Business Events and Luxury at Tourism Ireland, expressed satisfaction with the turnout, emphasizing the importance of business travel in boosting overseas tourism revenue during the off-peak season. The initiative is part of the “Meet in Ireland” brand, which aims to solidify Ireland’s status in the global MICE sector.
Corporate tourism has become increasingly crucial for Irish tourism, driving revenue during non-peak seasons. Events like “Ireland Meets the West End” serve as strategic platforms to connect suppliers and buyers, promoting Ireland’s offerings. With an emphasis on high-quality services and unique experiences, initiatives under the “Meet in Ireland” brand aim to attract more international business events, enhancing the island’s visibility in the MICE market.
The “Ireland Meets the West End” event successfully showcased Ireland as a premier choice for corporate meetings and events, fostering strong connections between Irish tourism providers and UK buyers. With a focus on high-value business travel, this initiative aligns well with Tourism Ireland’s goals for growing tourism revenue beyond peak seasons, encouraging future partnerships and business opportunities in Ireland.
Original Source: www.travelandtourworld.com