The EU Rice Campaign hosted an event in London to promote European rice, highlighting its sustainable farming methods and quality through tastings and cooking demonstrations, attracting industry interest and collaboration.
A recent high-profile event in Central London, organised by the EU Rice Campaign, showcased the sustainable practices and superior quality of European rice. Attendees, including media professionals and food industry leaders, enjoyed a rich experience featuring live cooking, tastings, and narratives highlighting the innovation behind EU rice cultivation. The event aimed to enhance appreciation and encourage collaboration within the UK food sector regarding the versatility of European rice.
The EU Rice Campaign promotes the sustainable production and quality of European rice, aiming to connect with global markets. Co-funded by the European Union, its mission is to position European rice as a premium option for both consumers and professionals in the food industry. The campaign focuses on environmentally responsible farming practices and the cultural significance of rice in culinary traditions worldwide.
The event in London significantly raised awareness of the quality and versatility of European rice, fostering interest and potential partnerships in the UK. It underscores the commitment of the EU Rice Campaign to promote sustainable agriculture and to celebrate the rich heritage and innovation within European rice production.
Original Source: www.feast-magazine.co.uk