Qiddiya has been announced as the presenting sponsor for the 2025 Autosport Awards, which will also include a Business Exchange focusing on industry trends. The awards ceremony is set for January 29, 2025, in London, celebrating motorsport excellence. Keynote speaker Zak Brown of McLaren Racing will discuss pivotal topics in motorsport. This partnership highlights a shared vision between the Autosport Awards and Qiddiya for engaging fans and promoting the sports industry.
The Autosport Awards have announced Qiddiya as the presenting sponsor for 2025, marking a significant collaboration for both organisations. Qiddiya, a mega entertainment project near Riyadh, Saudi Arabia, will sponsor the inaugural Autosport Business Exchange, taking place on the morning of the awards. Set against the backdrop of London’s Roundhouse on January 29, 2025, the awards ceremony aims to honour excellence in motorsport, showcasing talents from various racing series, including newcomers and industry veterans.
In addition to the awards, the Autosport Business Exchange will focus on crucial industry discussions, including the role of AI in racing and women’s growing presence in motorsports. Zak Brown, CEO of McLaren Racing, will keynote the conference, providing insights on the dynamics of global racing.
Werner Brell, CEO of Motorsport Network, highlighted that this partnership with Qiddiya allows fans to engage with the awards like never before, aligning the event with Qiddiya’s vision of innovative entertainment experiences. Abdullah AlDawood, Managing Director of Qiddiya Investment Company, expressed excitement about the collaboration, underscoring motorsport’s importance to Qiddiya and its aim to become a global hub for sports and entertainment.
The Autosport Awards are celebrated for recognising significant achievements within the motorsport community. This collaboration with Qiddiya, which features the development of a cutting-edge entertainment city and the future Saudi Grand Prix circuit, signifies a strategic move towards enhancing motorsport’s profile and accessibility in Saudi Arabia, in line with the country’s Vision 2030. The event also reflects motorsport’s evolving landscape and rising global interest, aligning perfectly with the 75th anniversaries of Autosport and the FIA Formula 1 World Championship.
The partnership between the Autosport Awards and Qiddiya stands as a landmark development aimed at elevating the motorsport experience for fans. With the introduction of the Business Exchange and the celebration of outstanding achievements in the racing world, this initiative aligns with broader efforts to innovate and expand the motorsport landscape globally. The collaboration reinforces Qiddiya’s commitment to becoming a key player in sports and entertainment.
Original Source: www.motorsport.com