West Brom’s Financial Future: What the New Deal Means for the Baggies

West Bromwich Albion suffered a 2-1 loss to Southampton, dropping out of the Championship play-off places. Despite Kyle Bartley’s goal, they couldn’t find a reply to Adam Armstrong’s 79th-minute winner for the Saints. The Baggies have been struggling to compete with promotion rivals who benefit from parachute payments, which ended this past summer. A new deal agreement worth £915 million between the Premier League and EFL has been proposed, set to go to a ballot on November 21. Football finance expert Dan Plumley believes that clubs like West Brom, who do not receive parachute payments, are in-line to benefit the most if the new deal is passed through at the ballot. The ‘new deal’ could help level the playing field in the Championship, which would be a good thing for the second tier as a whole.