BlockCONNECT: The New Game-Changer for Advertisers in the CTV and OTT Space

have you heard the news? Blockboard just dropped a new tech solution called BlockCONNECT, and it’s a game-changer for advertisers in the CTV and OTT space. This new platform provides clean and fast attribution data, without the need for cookies, and it directly links media exposure to consumer behaviour. In simple terms, it helps advertisers understand how their ads are performing and how they’re driving sales.

According to Matt Wasserlauf, the CEO and Co-Founder of Blockboard, this new technology is all about helping advertisers prove their media strategy and drive real business results. It’s a big deal because as more and more people move to CTV, advertisers need to know how to use this medium to not only tell compelling brand stories but also to make sales.

So, how does BlockCONNECT work? Well, it’s all about those little things called pixels. These pixels are created in the BlockCONNECT platform and placed on the client’s site pages. They help to understand the connection between the media exposure and the pixel on the page delivering them. And the best part? The reporting is flexible and immediate, giving advertisers a rapid view of performance and the chance to adjust and maximize their buys much earlier in the process.

The technology has already been through a successful beta with 81% of the firm’s clients, and it’s being used by a wide variety of advertiser verticals, including health, travel, and retail. One beta user, Josh Martin, Director of Advertising Sales at INSP, said that the attribution data from BlockCONNECT has been a game-changer for clients, proving the benefits of more reliable data for making actionable decisions.

So, what’s the big deal about BlockCONNECT? It’s all about providing advertisers with the data they need to understand how their ads are performing and driving sales. This new technology is a game-changer for the CTV and OTT space, and it’s already making waves in the advertising world. If you want to learn more, you can reach out to Evan Andrews at Kempner Communications. And if you’re curious about Blockboard, you can visit myblockboard.com.