As the year 2023 draws to a close, it is prudent to shift our focus towards the anticipated beverages trends of 2024, encompassing both alcoholic and non-alcoholic realms. The following will present a forecast of the imminent beverage trends that are expected to dominate in the upcoming year.
Grower Champagne
The realm of champagne is currently witnessing an upsurge in boutique champagnes, also known as grower champagnes. There is an escalating demand for champagnes crafted and bottled by the same individuals responsible for cultivating the grapes, leading to a notable surge in popularity for several artisanal brands. This trend exemplifies a broader consumer interest in the provenance and narrative behind the products they consume. Those eager to delve into the realm of grower fizz may consider perusing Sandia Chang’s Bubbleshop, an online repository dedicated to these artisanal champagnes.
Celebrity-Backed Drinks Brands
Celebrities have ventured into the beverage industry, with many launching their own drinks brands. From Emma Watson’s Renais Gin to Kendall Jenner’s 818 Tequila, and non-alcoholic lines from Katy Perry and Blake Lively, celebrity beverages have made a formidable impression in the industry. This trend is likely to continue into 2024, with an increasing number of celebrities venturing into the drinks market. There is potential for even Timothée Chalamet to introduce his own grower champagne.
Specialty Ice
TikTok has ignited a new trend in the beverage sphere – designer ice. The use of elaborate ice cubes has gained popularity for both aesthetic appeal and the enhancement of drink flavours. This trend has garnered significant traction in the UK, with the hashtag #IceTok accumulating over 1.8 billion views. From creatively shaped cubes to fruits and vegetables encased in ice, and even frozen coffee cubes to elevate the taste of iced coffees, the possibilities for inventive ice applications are boundless. Anticipate witnessing more innovative approaches to incorporating specialty ice into drinks in 2024.
Natural Energy Drinks
As consumers seek healthier alternatives to conventional energy drinks, the market for natural energy beverages is thriving. With an emphasis on ingredients such as natural caffeine sources and plant-based elements like mango leaf extract, these beverages present a refreshing substitute for conventional energy boosters. Brands such as Purdey’s and Tenzing are catering to the demand for natural energy drinks, particularly among the discerning Gen Z demographic in search of pioneering beverage options. The concentration on natural energy sources aligns with the escalating trend of wellness and clean living.
Hydration
While the advantages of consuming water are well-documented, the spotlight on hydration is reaching unprecedented levels. Smart water, boasting added benefits such as electrolytes and collagen, is primed to emerge as a prominent trend in 2024. As consumers prioritise holistic hydration and seek water options with supplementary benefits, the demand for smart water is projected to soar. With the surge in on-the-go hydration and an augmented emphasis on the significance of remaining hydrated, the evolution of water as a functional beverage will take centre stage in 2024.
In conclusion, the landscape of beverages in 2024 is poised for compelling transformation. From the burgeoning demand for grower champagne to the ascendance of celebrity-backed drinks brands and the fascination with specialty ice, the impending year holds the promise of an invigorating array of beverage trends. As we persist in embracing natural energy drinks and exploring innovative approaches to hydration, 2024 is shaping up to be a year of stimulating advancements in the domain of beverages. Here’s to the trends that await us in the forthcoming year!
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