The annual Business Entrepreneur of the Year event in South Africa has been celebrating and honouring successful entrepreneurs in the small and medium enterprises (SMEs) sector for 32 years. This year, the submissions covered a diverse range of sectors and industries, including PR, recycling, and even a doggie daycare. However, it was Hunter’s innovative vision of revolutionising the PR industry with a small investment that caught the attention of the judges and earned him this prestigious nomination.
Hunter expressed his gratitude, stating, “To be recognised and acknowledged by Business Partners is humbling validation of the relentless dedication and innovative spirit that drives team HLS.”
This nomination comes as a culmination of a series of successes for Hunter and the HLS team in 2023. Earlier in the year, the agency received the Silver award for South Africa’s Best Small Public Relations Consultancy at the PRISM Awards, and also achieved silver and bronze awards in various categories, out of a total of 390 entries.
Furthermore, HLS was bestowed with the title of ‘Best Creative PR & Communications Agency in South Africa’ in the global Corporate Vision Small Business Awards, underscoring their commitment to excellence in the industry. These awards are based on merit, with judging criteria such as client dedication, innovation, business growth, customer feedback, and business performance.
Hunter’s journey to entrepreneurial success began in 2018 when he founded HLS after being retrenched from a prestigious PR agency. Despite the initial challenges, he transformed HLS from a small consultancy to a global player, expanding its clientele across regions and creating employment opportunities. He attributes this success to an agile approach to seizing opportunities and building meaningful relationships.
Reflecting on his experience, Hunter states, “Success hinges on an agile approach to navigating changing landscapes, seizing opportunities, and building meaningful relationships. Like entrepreneurs, PR professionals are tasked with understanding and impacting consumer behaviour and industry trends.”
He concludes by expressing hope that his journey and recognition will serve as inspiration for fellow entrepreneurs, encouraging them to believe in their stories and embrace change with positivity. Hunter’s message to aspiring entrepreneurs is to remain resilient, shake up the status quo, and maintain a positive attitude, as success will undoubtedly follow.
The story of Hook, Line & Sinker is a testament to the untapped potential within every challenge, and the team remains committed to telling stories of success. For more information, visit www.hooklinesinker.biz or follow HLS on Facebook, Instagram, and LinkedIn.
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