The Promoter of the Year shortlist for the 2024 Autosport Awards highlights four exceptional motorsport venues recognized for their outstanding events and fan engagement. The award celebrates promoters who delivered commercially successful motorsport events while enhancing the spectator experience. The shortlisted promoters include:

1. Automobile Club de l’Ouest (24 Hours of Le Mans) – Hosted a record-breaking event with 329,000 attendees, introducing new spectator areas and an impressive drone display.
2. CIE (Mexico Grand Prix) – Noticed for its vibrant celebration of Day of the Dead, with record attendance and enhanced facilities, successfully engaging the local market.
3. Las Vegas Grand Prix – Showcased innovative experiences like an ice rink and increased ticket options, significantly improving from its inaugural year.
4. South Florida Motorsports (Miami Grand Prix) – Delivered a memorable race and invested in community engagement, establishing Miami as a premium F1 destination.

The winners will be announced at the Autosport Awards on January 29 in London.

The Promoter of the Year category within the Autosport Awards acknowledges those who excel in hosting motorsport events that not only attract large audiences but also enhance the fan experience. This recognition reflects the ongoing evolution of motorsport in prioritising spectator engagement alongside the thrill of racing. The shortlisted venues have demonstrated innovation, effective marketing, and community involvement, making a significant impact in the motorsport industry.

The shortlisted promoters for the Autosport Awards demonstrate excellence in creating engaging and successful motorsport events. Each has uniquely contributed to enhancing the fan experience and increasing attendance, proving their commitment to the industry. The awards will highlight the best among them, celebrating creativity and dedication in the motorsport community.

Original Source: www.autosport.com

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