AEG Europe has announced its 2024 London festival series garnered certifications from A Greener Future (AGF) for outstanding sustainability. American Express Presents BST Hyde Park received the Highly Commended Certification, while All Points East earned Commended status. These festivals, featuring artists like Stevie Nicks and LCD Soundsystem, implemented various eco-friendly practices to minimise their environmental impact. A Greener Future, established in 2007, sets the first sustainability standard for events. The assessments involved reviewing festivals’ transport, energy use, waste management, and local environmental effects. Key initiatives during the festivals included carbon emission reductions, improved waste segregation, and collaborations with groups like Lowr and Keep Britain Tidy. Jim King, CEO of AEG Presents’ European Festivals division, stated, “Achieving certification from A Greener Future is more than just a milestone for us; it’s a commitment to our fans, our artists, and the communities we serve.” Natasha Wales-Dixon from AGF highlighted BST Hyde Park’s significant waste management achievements and supportive communication strategies among teams. Furthermore, AEG’s history of successful ESG initiatives illustrates its commitment to sustainability, with upcoming events like BST Hyde Park featuring high-profile headliners. With recognition from AGF, the festivals are now contenders for the UK Greener Festival Award, reflecting AEG’s leadership in sustainable live entertainment practices.

The article discusses AEG Europe’s commitment to sustainability through its London festival series, recognised by A Greener Future certifications. It highlights the importance of eco-friendly practices in the live entertainment industry and showcases specific initiatives implemented to enhance sustainability, demonstrating AEG’s proactive approach to reducing its environmental footprint and engaging audiences in sustainability efforts.

In summary, AEG Europe has made significant strides in sustainability with its 2024 festival series, attaining important certifications from A Greener Future. This reflects not only their commitment to reducing environmental impact but also their responsibility towards artists, fans, and communities. The recognition and upcoming initiatives set a benchmark in the live event industry and promote ongoing sustainability advances in future festivals.

Original Source: www.eventindustrynews.com

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