The Bar Convent Berlin (BCB) trade show, attended by over 15,000 visitors from 87 countries in October, announced it will expand to London in June 2024. The upcoming event will transform the existing Imbibe Live into BCB London at Tobacco Dock, targeting the UK and Ireland drink markets with a high-quality platform for showcasing spirits, beers, and industry trends. Petra Lassahn, BCB event director, highlighted London’s vibrancy as ideal for the expansion. Award-winning bartender Jack Sotti will serve as the brand ambassador for the London show, emphasising the UK’s significant bar scene. Angus Winchester, BCB’s director of education, noted, “London and the UK in general are at the pinnacle of the bar scene at the moment.” Becky Paskin from OurWhisky Foundation expressed the necessity of a dedicated drinks show for the UK on-trade.

The Bar Convent Berlin (BCB) is an influential trade show in the international bar community, showcasing a variety of drinks and industry innovations. With its successful run in Berlin, attracting thousands and featuring numerous exhibitors and events, BCB’s expansion to London aims to meet the growing demand for a dedicated platform to highlight the thriving UK and Ireland bar scenes. It seeks to provide education and insight into industry trends while supporting networking opportunities for market players.

BCB’s expansion to London is set to enhance the UK’s drinks sector by offering a dedicated space for showcasing innovative products and trends. With experienced industry leaders involved, the London event promises to attract significant participation and foster business growth in one of the world’s most dynamic markets.

Original Source: sltn.co.uk

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