Ukrainian vodka brand Nemiroff marked its entry into the UK market with the launch of its ‘That’s My Spirit’ campaign during an event at the Tate Modern in London. The firm recently partnered with four English Premier League clubs: Aston Villa, West Ham United, Everton, and Fulham FC. The event, held on 5 November, brought together club legends, media, and influencers, featuring performances by Benjamin Aston and Sviatoslav Vakarchuk. Guests enjoyed bespoke cocktails and Ukrainian cuisine, symbolising the cultural fusion of the campaign.

A notable aspect of the evening was the ceremonial signing of the ‘Team 1872’ football, commemorating Nemiroff’s establishment in that year. CEO Yuriy Sorochynskiy celebrated the brand’s resilience over 150 years, likening its spirit to that of the Premier League, which connects global communities through sports.

Through this sponsorship, Nemiroff aims to engage millions of football enthusiasts via exclusive cocktails and matchday experiences, while also promoting digital initiatives and grassroots football support. The campaign primarily celebrates shared moments and the perseverance required in both football and life.

Nemiroff is a vodka brand with a rich history, established in 1872 and representative of Ukrainian culture and resilience. The UK market launch is part of an innovative marketing strategy aimed at increasing brand awareness and connecting with sports fans globally. Partnering with prominent Premier League clubs allows Nemiroff to broaden its visibility and tap into football’s vast fanbase, using this platform for promotional activities and community engagement.

Nemiroff’s collaboration with Premier League clubs represents a strategic move to enhance its brand presence in the UK while celebrating cultural ties. By integrating its campaign with football, Nemiroff not only promotes its products but also aligns itself with shared values of resilience and teamwork. The initiative has the potential to foster community connections and elevate the brand’s image in an increasingly competitive market.

Original Source: www.thespiritsbusiness.com

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