The Xinjiang exhibition booth has made its debut at the World Travel Market in London, showcasing the region’s rich culture and tourism potential. Featuring over ten tourism enterprises from Xinjiang and with the largest Chinese exhibition area since the pandemic, the pavilion highlights the theme of “high-quality development of Chinese tourism”. Visitors experienced Xinjiang’s vibrant culture and customs through immersive videos and were offered coupons for hotels and attractions to encourage international tourism. Guli Abulimu, director of Xinjiang’s Department of Culture and Tourism, emphasised the region’s strategic location as a key node in the Belt and Road Initiative, facilitating connections with Central Asia and Europe. He noted the transformation of Xinjiang into an accessible destination due to enhanced transportation links and visa policies.

The World Travel Market (WTM) is a key international tourism exhibition, renowned for showcasing global tourism offerings. The event serves as a platform for countries to attract international visitors and promote their tourist activities. Xinjiang’s participation signals its desire to boost inbound tourism and improve global awareness of its cultural and natural offerings, particularly after the challenges posed by the COVID-19 pandemic. With significant investment in travel infrastructure, the region aims to attract more visitors and stimulate economic growth through tourism.

The Xinjiang booth at the World Travel Market highlights the region’s efforts to attract international tourists through the promotion of its cultural heritage and scenic beauty. The initiative to offer coupons and engage with tourists aims to enhance travel interest in Xinjiang as it embraces greater connectivity and a global tourism market. The ongoing Belt and Road Initiative enhances Xinjiang’s appeal as an essential travel hub, while the event marks a significant moment for China’s tourism recovery.

Original Source: www.globaltimes.cn

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