On January 21st, 2025, the “Happy Chinese New Year – Charm of Jiangsu” Cultural and Tourism Conference took place in London, attended by officials from Jiangsu’s Cultural and Tourism Department, the Chinese Embassy, and other notable representatives. The event celebrated Jiangsu’s cultural richness, known as the “land of fish and rice.”

The conference featured captivating performances, including a British singer performing the Jiangsu folk song “Jasmine Flower” and a music ensemble playing “Moonlit Night on the Spring River,” which showcased Jiangsu’s cultural heritage through music.

Alongside, a photography exhibition presented stunning images that highlighted Jiangsu’s blend of modernity and tradition. This exhibition illustrated the province’s diverse identity and scenic beauty.

Deputy Director Mr. Chen Jingsong underscored that the “Charm of Jiangsu” brand represents the essence of Jiangsu’s culture. He highlighted notable aspects like Suzhou’s craftsmanship and Huai’an’s UNESCO recognition for gastronomy, representing the province’s rich traditions.

British attendees expressed admiration for Jiangsu’s beauty, with one noting, “Its abundant waterways and refined cultural lifestyle make me eager to visit.”

The event also marked the launch of Jiangsu’s Global Communication Centre in London, aimed at strengthening cultural ties and tourism collaboration between Jiangsu and the UK.

The “Happy Chinese New Year – Charm of Jiangsu” Cultural and Tourism Conference aims to promote Jiangsu’s cultural essence and tourism potential abroad. Highlighting the province’s historical significance, culinary achievements, and artistic traditions reinforces Jiangsu as an attractive destination. In addition, the conference serves as a platform for enhancing international cultural exchanges and showcasing Jiangsu’s unique identity through various artistic performances and exhibitions.

The conference successfully celebrated Jiangsu’s cultural heritage, showcased artistic performances, and launched a communication centre to strengthen ties with the UK. With continued emphasis on Jiangsu’s unique attributes, the engagement fosters greater awareness and encourages tourism to the region. Participants left with a renewed interest in exploring Jiangsu’s rich traditions and landscapes.

Original Source: www.manilatimes.net

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