At the World Travel Market exhibition in London, the Saudi Tourism Authority introduced SARA, an AI-driven travel companion app designed for visitors to Saudi Arabia. This interactive digital female guide offers extensive insights into the country’s tourist attractions, including historical sites, cultural diversity, and local events. Attendees were captivated by her engaging narratives and the depth of information provided, showcasing Saudi Arabia’s commitment to advancing smart tourism using cutting-edge technology.

The introduction of SARA aligns with Saudi Arabia’s efforts to enhance tourism and embrace innovative technologies. As the country seeks to attract more international visitors, tools like SARA are essential for providing personalised travel experiences. This app reflects a broader trend in the tourism industry, where AI and digital solutions are increasingly leveraged to enhance interactions between travellers and their destinations. The unveiling at a prominent event underscores the significance of modernising tourism approaches in line with global expectations.

SARA, the AI travel companion app, represents a significant step for Saudi Arabia in enhancing the visitor experience through technology. By utilising AI, SARA not only offers personalised assistance but also engages users with rich narratives about the Kingdom’s diverse attractions. This initiative highlights Saudi Arabia’s ambitions in the tourism sector and its readiness to adopt innovative solutions for better visitor engagement.

Original Source: www.arabnews.jp

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The Expo Centre Sharjah (ECS) participated in the World Travel Market (WTM) 2024 in London from November 5-7, showcasing Sharjah’s vital role in tourism and business exhibitions. Led by H.E Saif Mohammed Al Midfa, the delegation discussed growth opportunities in the UAE’s exhibition industry and presented the 2025 events calendar. The Centre aims to position Sharjah as a leading business tourism destination, leveraging its strong economy and infrastructure to attract global visitors and investors.

The World Travel Market (WTM) in London is a significant annual global event for the travel and tourism industry, attracting thousands of exhibitors and stakeholders. The Expo Centre Sharjah seeks to enhance Sharjah’s profile as a premier destination for business tourism and exhibitions, emphasising the sector’s importance for overall tourism growth in the UAE. The Centre’s participation also highlights ongoing strategies to foster international partnerships and develop a robust events agenda.

The Expo Centre Sharjah’s involvement in WTM 2024 underscored its commitment to boosting business tourism in Sharjah. By highlighting the emirate’s competitive advantages and presenting a diverse event calendar for 2025, ECS aims to attract more global participation. The Centre continues to play a pivotal role in the overall growth of Sharjah’s tourism sector, particularly in business tourism, which significantly contributes to the UAE’s economy.

Original Source: www.travelandtourworld.com

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India’s Ministry of Tourism is set to showcase its diverse tourism offerings at the World Travel Market (WTM) in London from November 5-7, 2024. The event presents an opportunity for approximately 50 delegates, including state governments, airlines, and hoteliers, to promote India’s rich cultural heritage, wedding tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The UK is a vital market, with a recorded 0.92 million visitors in 2023, prompting India to strengthen ties with the Indian diaspora. The newly launched ‘Chalo India’ initiative invites the Indian diaspora to recommend India to their non-Indian friends, offering them a free e-tourist visa to facilitate visits. The pavilion will also highlight unique aspects of India’s cultural offerings, including a mock wedding altar to represent wedding tourism. Additionally, focus areas include wellness, adventure, and ecotourism as India aims to create diverse travel experiences. Participating state tourism departments showcase regional attractions, emphasising sustainable travel and lesser-known destinations. This comprehensive strategy aims to position India as a globally accessible destination, expanding its tourist base, particularly from the UK, and enhancing the benefits of tourism distribution across rural areas and small towns.

India’s participation in WTM 2024 underscores its ambitions to elevate its status as a premier tourism destination. The event is essential for connecting with global tourism stakeholders, particularly focusing on enticing British tourists. With the UK being one of the top three source markets for inbound tourism, India’s efforts, including the launch of the ‘Chalo India’ initiative, demonstrate its commitment to leveraging the Indian diaspora and expanding its tourism reach through compelling cultural and experiential offerings when attracting new visitors.

India’s promotional efforts at WTM 2024 highlight its diverse tourism appeal, from cultural heritage to wedding and MICE tourism. The initiative to engage the Indian diaspora for promoting travel to India, particularly through the ‘Chalo India’ programme, reinforces the potential for increased inbound tourism from the UK. India’s focus on sustainable travel and the involvement of regional tourism departments will likely diversify visitor experiences, ultimately broadening its global tourism market share.

Original Source: www.travelandtourworld.com

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