The Design Museum is unveiling a new exhibition titled “Splash! A Century of Swimming and Style,” exploring the evolution of swimming and swimwear over the past century. It covers the social and cultural significance of swimming in Britain, from its Victorian roots to modern trends like Mermaidcore. Featuring more than 200 artefacts, highlights include Pamela Anderson’s iconic Baywatch bathing suit and significant historical swimwear pieces that reflect changing societal attitudes towards body image and leisure.

Swimming has deep historical roots, evolving from a Victorian leisure activity to a competitive sport. The 1830s marked the beginning of organised swimming competitions in England, while leisure swimming developed alongside beach culture. Today, swimming not only represents sport but also engages with issues of self-identity and environmentalism, making it a rich subject for exploration in design and culture.

The “Splash!” exhibition promises to offer a comprehensive look at swim culture’s influence on societal norms and fashion from the 1920s to the present. Through iconic swimwear and historical artefacts, it highlights changing perceptions of swimming as a reflection of broader cultural shifts regarding health, identity, and sustainability.

Original Source: www.countryandtownhouse.com

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