The Georgian National Tourism Administration, along with 21 local tourism firms, showcased Georgia’s tourism offerings at the World Travel Market (WTM) in London. Maia Omiadze, Head of the Administration, described the fair as “strategically important” for Georgia’s tourism strategy, emphasising the intention to foster relationships with major airlines, tourism companies, and media outlets to attract more tourists. The event, which featured around 4,000 exhibitors, provided a platform for B2B discussions aimed at enhancing cooperation in tourism. Representatives like Mariam Papunashvili from Promethea Voyages acknowledged the event’s role in establishing crucial business connections, while Shalva Khutsishvili of Georgian Bus highlighted discussions on launching new direct flights to the UK in 2025 to bolster UK-Georgia tourism links. Tamar Mosidze from Heritage Hotel and Suites noted the fair’s potential to attract investors, aiming to elevate Georgia’s cultural visibility internationally.

The World Travel Market London is an influential global event in the tourism industry, drawing thousands of companies and visitors. It serves as a significant networking opportunity for countries looking to promote their tourism potential. For Georgia, participating in WTM London is crucial for establishing connections with potential partners, airlines, and media to enhance its visibility as a travel destination. The insights gained and contacts made at this event are expected to contribute substantially to increasing tourism in the country.

Georgia’s representation at WTM London highlights its commitment to boosting tourism through strategic partnerships and marketing initiatives. The fair provided essential networking opportunities that could lead to increased British and European tourist interest. With upcoming direct flights and enhanced marketing strategies, Georgia aims to position itself as a top travel destination, showcasing its rich culture and diverse offerings.

Original Source: agenda.ge

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ProColombia has made a significant impact on Colombia’s tourism sector by presenting its largest delegation at a London event, showcasing diverse offerings from over 30 Colombian tourism companies. Focused on sustainable travel, the initiative aims to position Colombia as a top travel destination amid growing global demand for eco-friendly tourism options. Recent data indicate a surge in visitor numbers, reinforcing the importance of innovation and sustainability within the industry. The expansion of the tourism sector is not only economically beneficial but also contributes to the preservation of Colombia’s natural and cultural heritage through community-focused practices. The optimism around the future of Colombia’s tourism is supported by record-breaking data, with significant international flight reservations indicating strong interest in cities like Bogotá, Medellín, and Cartagena. Notably, ProColombia has received several nominations, highlighting its role in promoting Colombia’s attractions and fostering a responsible travel image. Colombia welcomed 6.1 million international visitors in 2023, marking a substantial increase, with a strong narrative driving its brand identity: “Colombia, the country of beauty.” This reflects the country’s stunning landscapes, rich cultural diversity, and warm hospitality, appealing to those seeking authentic travel experiences.

In recent years, Colombia has prioritised the growth of its tourism sector, aligning with global trends towards sustainable travel. ProColombia, the country’s national tourism agency, plays a crucial role in promoting Colombian destinations by participating in international events and inviting local businesses to showcase their offerings. This strategy has coincided with a significant increase in international arrivals and flight bookings, underscoring Colombia’s appeal as a travel destination, particularly for eco-conscious tourists.

Colombia is rapidly establishing itself as a leader in sustainable tourism, driven by ProColombia’s strategic initiatives. With a robust increase in international visitors and a strong commitment to preserving its natural and cultural resources, the country is set to attract more tourists. The focus on meaningful travel experiences combined with vibrant offerings positions Colombia to thrive in the competitive tourism market.

Original Source: www.travelandtourworld.com

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