Greece will play a pivotal role at the World Travel Market (WTM) 2024, held from November 5 to 7 at ExCeL London. As the premier partner, the Greek National Tourism Organization (GNTO) will showcase Greece’s rich cultural experiences and tourism opportunities to a broad global audience. GNTO Director for the UK and Ireland, Eleni Skarveli, highlighted the impressive growth of UK tourist arrivals, projecting a continued focus on sustainable tourism practices and innovative experiences. At WTM, Greece will present a 900-square-metre stand and feature six tourism startups under the CapsuleT Travel & Hospitality Accelerator initiative, promoting Greek innovations in travel. The exhibition aims to bolster partnerships and attract more visitors all year round.

The World Travel Market (WTM) is a preeminent platform for the travel industry, providing countries a chance to highlight their tourism offerings. In 2024, Greece’s participation as the premier partner positions it to gain substantial visibility amidst the international travel community. Emphasis on sustainable tourism and innovative experiences is critical as the country seeks to further establish itself as a top destination for global travellers, especially from the UK market, which is experiencing a notable increase in arrivals.

In summary, Greece’s strong presence at WTM London 2024, as the premium partner, aims to enhance its global tourism profile. With a focus on sustainable development and showcasing Greek startups, the country is not only attracting millions of British visitors but also preparing for continued growth in the tourism sector.

Original Source: news.gtp.gr

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