Formula E has forged a multi-year partnership with Google Cloud, designating it as their official cloud technology and security partner. This collaboration aims to enhance various aspects of the racing series, specifically in driver performance analysis through generative AI, offering fans personalised race insights with Google Cloud’s BigQuery, and improving real-time data delivery via Vertex AI. Furthermore, both organisations plan to enhance cybersecurity measures and expand existing projects such as GENBETA, which focuses on innovation in racing technology.

Formula E’s CEO, Jeff Dodds, expressed excitement over the enhanced partnership, noting its potential to significantly advance the series’ technological edge. He highlighted that the collaboration with Google Cloud would not just improve racing experiences for fans but also leverage the growing interest in the sport, currently attracting nearly 400 million fans worldwide. Previous successful initiatives, including a Guinness World Record-setting AI hackathon, showcase the strengths of their partnership and its contribution to motorsport innovation.

The partnership between Formula E and Google Cloud is part of the series’ ongoing effort to integrate cutting-edge technology into electric racing. By utilising Google Cloud’s AI capabilities, Formula E aims to improve both competitive performance and fan engagement. The collaboration fosters advancements in data analysis and cybersecurity while allowing for innovative solutions that enrich the racing experience. The GENBETA project exemplifies how both organisations are committed to pushing the boundaries of motorsport technology.

The partnership between Formula E and Google Cloud represents a significant step forward in utilising AI and cloud technologies to enhance motorsport. By focusing on driver performance, fan engagement, and cybersecurity, this collaboration aims to redefine racing experiences. With a growing fanbase and a commitment to innovation, both organisations are poised to lead the future of electric motorsport and technology integration.

Original Source: www.autosport.com

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