Patou’s creative director, Guillaume Henry, has designed a vibrant exhibition for the brand’s collaboration with Onitsuka Tiger, presenting a cotton candy pink world at the Japanese sportswear label’s Regent Street store in London. The exhibition, inspired by a teenage girl’s bedroom, is already a hit, with over 10,000 registrations for the free showcase running until December 22. Highlights include pink aesthetics throughout, from walls to garments, highlighting Henry’s concept that pink is a friendly, classic colour rather than solely feminine.

The collaboration between Patou and Onitsuka Tiger merges French haute couture with Japanese sports fashion. This synergy showcases not only the different cultural approaches to style but also promotes a youthful, playful concept. The exhibition not only displays the new product line but also serves as a nostalgic journey for the designer, reflecting on his own teenage experiences with fashion and personal space.

In summary, the Patou and Onitsuka Tiger collaboration captivates with its playful and vibrant exhibition that resonates with themes of nostalgia, femininity, and youthful expression. Guillaume Henry’s vision successfully implements the kawaii aesthetic with a French twist, making a bold statement in contemporary fashion. With free entry, the exhibit continues to draw crowds, highlighting the relevance and appeal of the collaboration.

Original Source: wwd.com

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