Ndayé Kouagou’s exhibition, ‘A Message for Everybody’, showcased at Gathering in London, dives into the chaos of contemporary communication influenced by social media. The French artist embraces confusion and absurdity in his two video works, which feature meandering monologues delivered in a deadpan, AI-like voice. Kouagou blurs the lines between the profound and the nonsensical, as illustrated in his piece ‘A to Z’, which promises to traverse the alphabet but opts out halfway through. He expresses a keen awareness of the irony in attempting universal communication in an increasingly fragmented world. His work reflects the chaotic nature of our social media-dominated reality, inviting viewers to recognise their part in it. Kouagou’s commentary is both personal and collective, urging audiences to consider the significance of their own experiences in the broader societal context.

Ndayé Kouagou is a French artist and performer known for reflecting on the complexities of modern communication. His work often highlights the disarray presented in social media interactions, where coherence is frequently sacrificed for attention. The exhibition ‘A Message for Everybody’ is a direct confrontation of this trend, used to critique the pursuit of universal truths in a world that often celebrates individual chaos. Kouagou’s approach exemplifies how contemporary art can interrogate and mirror the influences of digital culture on thought and communication.

Kouagou’s exhibition is a thought-provoking exploration of contemporary communication styles influenced by social media’s chaotic nature. By deliberately embracing incoherence, he challenges the audience to reflect on their own relationships with social media and the nature of universal truths. The works presented serve not just as a critique but also as an invitation to engage with the complexities of modern discourse.

Original Source: www.wallpaper.com

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