The London Snow Show is set to return to Olympia on October 18th and 19th, 2025, after a 15-year hiatus. This cherished venue, known as the ‘home of the snow show’, is now managed by The Mountain Trade Network. Tickets will be priced at £10 daily, £15 for the weekend, and £25 for family groups. The show promises a diverse programme featuring destination displays, brand showcases, luxury wellness areas, as well as live music and opportunities to interact with skiing and snowboarding icons. Olympia, an iconic event venue since 1886, is undergoing substantial renovations to enhance its facilities, including two levels dedicated to the snow show. James and Babsi Lapwood-Gambrill expressed their excitement over the venue’s historical significance in hosting previous successful snow shows. Additionally, the trade event LISTEX will precede the Snow Show on October 16th and 17th.

The London Snow Show, an annual celebration of skiing and snowboarding, has a significant history at Olympia, where it was held for over 20 years until 2010. The return of the event to this venue marks a strategic decision by new owners, The Mountain Trade Network, to revitalise the show with themed zones and interactive features. Olympia is currently undergoing a major £1.3 billion transformation, aiming to position it as London’s leading premium event space, enhancing its appeal for large-scale events like the Snow Show.

The return of the London Snow Show to Olympia is an exciting development for winter sports enthusiasts, with a promising programme and enhanced venue facilities. The reintroduction of this event signifies a pivotal moment in its history and aims to rekindle the excitement that characterised its previous editions. With a variety of ticket options and a focus on interaction, the show is anticipated to attract both new and returning visitors as they prepare for the skiing season.

Original Source: planetski.eu

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