The Museum of Brands is set to launch “AdWomen,” an exhibition marking 100 years of women in advertising, running from November 8, 2024, to April 28, 2025. It will showcase how iconic ads have influenced perceptions of women over the decades, featuring campaigns like ‘This Girl Can’ and historical advertisements from the 1920s onwards. Curator Alice Kain highlights the evolving representation of women through key themes such as health, beauty, and empowerment, underscoring significant societal shifts, including the women’s liberation movement and portrayal in media. Kain emphasizes the importance of challenging stereotypes in advertising, advocating for more empowering narratives that inspire future generations. The exhibition aims to celebrate female contributions to the industry, with a focus on role models to encourage young female talent. Jo Arden, from Ogilvy UK, underlines the need for systemic change to address gender equality in advertising, urging the industry to promote diverse talent and ensure representation at all levels.

The AdWomen exhibition at the Museum of Brands is a significant initiative that encompasses a century of advertising’s impact on women’s roles in society. It examines how advertisements have represented and influenced women, providing insight into the evolving narratives from traditional depictions to contemporary empowerment. The exhibition draws on extensive archival collections and collaborations with historical industry elements, seeking to emphasise gender representation issues within advertising and inspire future female leaders in the industry.

The AdWomen exhibition aims to showcase the evolution of women’s representation in advertising over 100 years, highlighting both milestones and continuing challenges in achieving gender parity. By featuring powerful ads and inspiring female figures, the exhibition seeks to encourage and empower future generations in the advertising sector. Combating stereotypes and promoting diversity remain crucial for fostering an equitable industry moving forward.

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The Museum of Brands is set to launch AdWomen, a compelling exhibition showcasing a century of women’s representation in advertising. Running from November 8, 2024, to April 28, 2025, the exhibit highlights how advertisements have mirrored and influenced societal views of women. Featuring notable campaigns like Sport England’s ‘This Girl Can’ and classics from Maltesers and Oxo, it invites visitors to explore how advertising has historically empowered women in various societal roles. Curated by Alice Kain, the exhibition is organised around five themes: health, beauty, family, expertise, and empowerment, which correlate with significant social changes like World War II and the women’s liberation movement. Kain emphasises that examining past representations of women reveals essential shifts in gender portrayal over the decades. Kain and Jo Arden from Ogilvy UK discuss how advertising must reflect and shape more nuanced narratives for women. They stress that moving away from stereotypes benefits society at large. Both agree that showcasing influential women in advertising serves as inspiration for younger generations, with Kain noting that role models like Rosie Arnold and Kate Stanners showcase the talent women bring to the industry. The exhibition also addresses ongoing industry challenges regarding gender equality, urging firms to implement systemic changes. Arden advocates a multi-faceted approach: hiring diverse talent, validating creative contributions, and addressing biases. Overall, AdWomen aims to celebrate women’s contributions to advertising while pushing for a more equitable future in the industry.

AdWomen is an upcoming exhibition at the Museum of Brands that explores the impact of advertising on women’s roles over the past hundred years. It aims to reflect on how representations of women have evolved in advertising and how these changes align with societal shifts. The exhibition focuses on significant campaigns that challenge traditional norms and showcases the achievements of women in the industry, aiming to inspire future generations of female talent.

AdWomen promises to be an enlightening exhibition that not only tracks a century of women’s representation in advertising but also challenges current stereotypes prevalent in the industry. By highlighting key shifts and celebrating influential women, the exhibition champions a future of greater gender equality and diverse storytelling in advertising.

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