The London Casino and Gaming Expo (LGC), scheduled for 14-16 January 2025, is poised to enhance the European gaming landscape. It will take place at ExCeL London, coinciding with the European Amusement Expo (EAG). LGC aims to serve brick-and-mortar casinos exclusively, setting itself apart from larger events like ICE, traditionally held in London but moving to Barcelona. Organiser Martin Burlin characterizes LGC as a “boutique” event, allowing for more personalised interaction among casino industry leaders. It promises to deliver a compact preview of what larger exhibitions offer. With participation from notable European operators and the chance to engage with international casinos, including those under the Curaçao and Malta jurisdictions, LGC provides valuable networking opportunities. Ambassador Nick Harding highlighted the appeal for North American operators to visit London prior to the Barcelona show, emphasising the desire for a more intimate event rather than being overwhelmed by larger expos. LGC commits to focusing specifically on land-based casinos, showcasing tailored products in areas like payment solutions and casino technology. Historically, London has been a significant destination for expos, and LGC adds to this list as a key platform for discussing industry trends. It aligns strategically with EAG, which also caters to enthusiasts of softer gambling experiences. Show manager Nicola Lazenby noted positive feedback from exhibitors, affirming strong UK connections. Burlin underscored that LGC should be seen as complementary to ICE, serving as a warm-up for what Barcelona will offer. With major brands showing interest, LGC is carving out its niche even as ICE moves abroad, creating an essence of collaboration and opportunity within the gaming sector.

The LGC is an initiative to cater specifically to the brick-and-mortar casino segment, which has often been overshadowed by online gaming and larger expos like ICE. The event serves as a response to industry feedback for a more focused, intimate setting that encourages networking and knowledge sharing without the chaos of larger crowds. By hosting LGC alongside EAG, it highlights the increasing intertwining of gaming and amusement sectors, tapping into broader audience interests in slightly less intense gaming environments.

The London Casino and Gaming Expo (LGC) aims to create a niche for brick-and-mortar casinos amidst the busy gaming calendar. By providing a focused, intimate experience alongside the EAG, LGC caters to operators seeking tailored solutions without the overwhelming nature of larger events. With positive reception from exhibitors and a clear strategic vision, LGC is set to make a significant mark on the European gaming industry.

Original Source: www.citymatters.london

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