Thessaloniki is actively promoting its tourism potential by participating in key international expos such as WTM London 2024 and the Philoxenia-Hotelia exhibition. Collaboration with regional partners aims to attract British and international tourists and strengthen existing ties while fostering new partnerships. The TTO showcased the city’s attractions to global buyers and conducted B2B meetings to highlight tailored tourism offerings. An innovative 360° Photo Booth helped engage visitors, while a gastronomy event featured the city’s culinary talents as Thessaloniki was honoured as ‘Best Culinary Destination 2024’ during the Greek Travel Awards.

Thessaloniki, located in Northern Greece, is focusing on enhancing its status as a prime tourist destination. By showcasing its unique attributes at international fairs, it aims to attract a global audience, particularly from the UK, and combat tourism seasonality. Partnership development within the tourism sector has become essential for showcasing the region’s offerings and enhancing visibility, thereby increasing its appeal to international travellers.

Thessaloniki is making significant strides in promoting itself as a year-round tourist destination by engaging with global tourism professionals and hosting events that spotlight its unique offerings. The city’s recent recognition as ‘Best Culinary Destination 2024’ reinforces its growing reputation in the tourism sector and highlights the collaborative efforts of various stakeholders to enhance its appeal.

Original Source: news.gtp.gr

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