The Georgian National Tourism Administration, along with 21 local tourism firms, showcased Georgia’s tourism offerings at the World Travel Market (WTM) in London. Maia Omiadze, Head of the Administration, described the fair as “strategically important” for Georgia’s tourism strategy, emphasising the intention to foster relationships with major airlines, tourism companies, and media outlets to attract more tourists. The event, which featured around 4,000 exhibitors, provided a platform for B2B discussions aimed at enhancing cooperation in tourism. Representatives like Mariam Papunashvili from Promethea Voyages acknowledged the event’s role in establishing crucial business connections, while Shalva Khutsishvili of Georgian Bus highlighted discussions on launching new direct flights to the UK in 2025 to bolster UK-Georgia tourism links. Tamar Mosidze from Heritage Hotel and Suites noted the fair’s potential to attract investors, aiming to elevate Georgia’s cultural visibility internationally.

The World Travel Market London is an influential global event in the tourism industry, drawing thousands of companies and visitors. It serves as a significant networking opportunity for countries looking to promote their tourism potential. For Georgia, participating in WTM London is crucial for establishing connections with potential partners, airlines, and media to enhance its visibility as a travel destination. The insights gained and contacts made at this event are expected to contribute substantially to increasing tourism in the country.

Georgia’s representation at WTM London highlights its commitment to boosting tourism through strategic partnerships and marketing initiatives. The fair provided essential networking opportunities that could lead to increased British and European tourist interest. With upcoming direct flights and enhanced marketing strategies, Georgia aims to position itself as a top travel destination, showcasing its rich culture and diverse offerings.

Original Source: agenda.ge

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