A stunning display of food replicas, known as “shokuhin sampuru,” captivates visitors at London’s Japan House exhibition called “Looks Delicious!” These hyper-realistic models aim to entice customers and originate from Japan, where the Iwasaki Group has been making them since the 20th century. The exhibition features a variety of dishes, including traditional Japanese food and Western favourites, along with a unique map representing Japan’s prefectures made entirely of replicas. The creators of these replicas strive for authenticity and visual appeal to build trust among customers about what they will receive in restaurants. The tradition began after the 1923 earthquake, evolving into a marketing tool and a practical method for quality control and dietary education. Visitors to the exhibition can also engage in interactive experiences, such as arranging their own bento boxes.

The article discusses the intricate world of food replicas in Japan, primarily showcased in a special exhibition in London. These replicas serve both an aesthetic and practical purpose, originating during the aftermath of the 1923 earthquake in Japan when they were introduced to assist customers in making informed choices. The Iwasaki Group leads this niche market, creating high-quality replicas that engage consumers and help restaurants convey their offerings accurately. The exhibition also reflects on the evolution of these replicas from mere marketing tools to part of the agricultural and nutritional landscape.

The exhibition “Looks Delicious!” highlights the artistic and historical significance of food replicas in Japan, showcasing the craftsmanship of the Iwasaki Group. By blending aesthetics with functionality, these replicas provide insight into Japanese culinary culture while also serving contemporary needs in marketing and dietary education. Visitors have the chance to engage with the art of replica food, making it a unique educational experience that celebrates Japan’s rich culinary heritage.

Original Source: www.cnn.com

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